FAQs
What is Online Reputation Management (ORM)?
ORM is the strategic practice of monitoring, influencing, and removing negative articles
online—particularly on search engines, review sites, and social media—so that positive, accurate
information rises to the top and harmful or misleading content is minimized.
Why should I choose Snow Monkey for ORM?
Snow Monkey combines SEO expertise, digital PR, and legal takedown experience to deliver end-to-end
reputation solutions. Our “task-force” model pairs analysts, writers, and attorneys to ensure that every
tactic—content creation, search-result suppression, or removal requests—works in concert for faster,
longer-lasting results.
Which types of negative content can you remove or suppress?
We routinely handle bad press, defamatory articles, unfair reviews, mugshots, outdated legal documents,
and misleading forum posts. When outright removal isn’t possible, we deploy suppression campaigns that
push those results off page one.
How long does a typical ORM campaign take?
Timelines vary by difficulty, but most individual issues can be significantly improved within 45–90 days.
Complex, multi-page suppression or large-scale reputation overhauls may run 6–12 months. We provide a
tailored roadmap with checkpoints and deliverables at the outset.
Are your methods permanent?
We pursue durable fixes—legal removals, authoritative content, and technical SEO—that tend to hold their
rankings. Because the web is dynamic, we include post-campaign monitoring (free for 30 days) and offer
low-cost maintenance plans to lock in your gains.
Is ORM ethical and compliant with search-engine guidelines?
Yes. Snow Monkey follows white-hat SEO best practices, uses only factual, verifiable content, and
leverages legally sound takedown processes (e.g., DMCA, defamation filings). We never employ spam or
fake-review tactics that could backfire.
What results can I realistically expect?
Our benchmark goal is to fill at least eight of the top ten Google results with positive or neutral
assets we control or influence. For removal cases, we target a 70–90 % success rate, depending on
jurisdiction and publisher policy. Specific KPIs are detailed in your proposal.
How do you measure success during a campaign?
We track key metrics—search-result positions, sentiment scores, domain authority of new assets, and
organic traffic to your branded pages—via weekly dashboards and monthly strategy calls.9Will ORM
improve
What information or access do you need from me?
Typically just your preferred brand messaging, any legal documents (if removal is sought), and access to
existing owned channels (website, social profiles). We never require sensitive logins to third-party
sites.
How much does Snow Monkey’s ORM service cost?
Packages start at $2,000/month for single-issue suppression and scale to enterprise retainers that
include ongoing crisis monitoring, PR outreach, and quarterly audits. All pricing is flat-rate; no
hidden fees.
How do I get started?
Book a 30-minute discovery call at snowmonkey.io/contact. We’ll conduct a free reputation audit and send
a customized action plan within 48 hours.